Everything is changing so fast, from tapping on Instagram and buying your next daily moisturiser to purchasing your first NFT on Metamask. If you don’t move with the times, you are going to be left behind, and companies need to take a good look around and rethink the way they do business. They need to start challenging their out-of-date business models and start thinking about the greater good if they want their grandchildren to live a healthy and long life.
I believe as small business owners, we can make a significant impact on the planet by challenging traditional business models and creating organisations which are purpose-driven. We have the power to lead with principles based on our own values and focus inwardly on everything we do so that we can create environments, communities and products that benefit the greater good.
These core ideas are what drove me to create Faithethebrand.
With so many companies focused on shareholder return, I wanted to create a company and brand that focused on a sense of purpose, something bigger than ourselves, something bigger than the sum of all our parts. A company that made a difference in everyone's lives and a company driven by a community of like-minded people who believe in the simple principles of doing good and creating no harm.
“It is this belief in a power larger than myself and other than myself which allows me to venture into the unknown and even the unknowable.” - Maya Angelou
Here at Faithe everything we do is viewed through this lens. Our products, our people, our stakeholders are all part of this eco system.
The beauty industry continues to evolve and innovate with a new group of conscious consumers emerging in this space, with me being one of them. Our mission is to create clean beauty products and educate others about everything that is important to us, ingredient lists, efficacy, sustainability, diversity and inclusion, transparency and giving back. We have set ourselves big goals and a lofty vision, and are taking action every day to make all of this happen.
I look forward to growing this brand with you and hope that you are inspired by our vision and continue to follow us on this journey.
Anna & team Faithe