About Us

Our beliefs and values lie in the simple principle of do good and create no harmOur brand encompasses this idea of creating clean beauty products that soothe, heal our mind, body and spirit.

We are committed to developing wellness products that do not contain any harmful ingredients, make misleading claims and are produced with love and care for our planet and each other.


Why Faithethebrand?

One in seven women are diagnosed with breast cancer in their lifetime and when my mum became part of the statistic I knew there was something more I had to do. With no prior history of breast cancer in our family, together we embarked on a journey of healing and self discovery.

With the help of her amazing medical team most notably, Professor Arlene Chan, my mum is fit and healthy enjoying her life with her family. She is the inspiration behind Faithethebrand and my passion is to live a purpose driven life and help others.

Time for change

It's time to demand cleaner products, transparent practices and sustainable process. We aim to empower consumers in making better decisions and advocate for cleaner greener, safer beauty products and industry.

All our products are Australian made using all natural ingredients, no nasty chemicals or synthetic fragrance. We are cruelty free and vegan.

We deserve to live a longer healthier life and leave this planet in a better way.

I have created Faithethebrand to be a vehicle and voice for change. 


Faithethebrand is a community where we can learn, grow and support each other.

We are committed to ensuring responsible consumption and production practices as per the United Nations Sustainable Development Goals, honouring diversity and inclusion and advocating for change to achieve a better sustainable future.

The Gift That Keeps Giving

Our products are designed to help cancer patients feel loved and beautiful while providing their loved ones with a sense of helping through the art of giving.

Through our Two for One model, we pledge that for every product sold, we donate 15% of profits to the

Breast Cancer Research Centre - WA.

We are committed to raising five million dollars in five years and need your help to reach this goal.

I believe that anything is possible, and in a world where we can be anything, why not create a company that delivers value to everyone rather than a company driven by shareholder and investor returns.

Together, we can create a better world together.

Anna Abelha


Faithethebrand Founder